Campaign Proposal
History of the Cincinnati Nature Center:
The Cincinnati Nature Center was founded in 1965 by Stanley M. Rowe Sr. It opened in April of 1967. Since then, the Center has made many strides to make the grounds and buildings there a chance for education, relaxation, and so much more. From educational program such as nature walks (about birds, trees, etc), to a private Social media is a relatively new feature for the Nature Center, as some of their earliest post on Facebook or Instagram only date back to
Following the Cincinnati Nature Center on social media has had it ups and downs, successes and failures, and overall has taught me a lot about how social media can impact the following and audience that a company has the ability to reach. At the beginning of this series of ten posts over the course of the semester, the Nature Center began with roughly 20,079 followers on Facebook and 7,852 followers on Instagram. By the end of the ten post period, the following had increased to 20,180 on Facebook and 7,937 on Instagram. That puts us at a growth of 101 followers on Facebook and 85 on Instagram over the course a few short months (9/5-11/23). For a place as awesome as the Nature Center, I would’ve liked to have seen better growth of this period of time than I have. In hopes of changing this and promoting growth for your following in the future, I would like to make a few recommendations of some things to consider:
Goal #1: Post Collaboration Across Platforms
One of the sets of posts that I really enjoyed was in week #8 in which there were posts made on both Instagram and Facebook, but they were not the same exact post. On Instagram, the post was made to showcase the “hiking for you health” campaign and one of the comments that was made by you all as a company was that prizes would be involved for whomever completed each of the trails that the Nature Center has to offer. On Facebook, the very same day, there was a post made showing a family and various others wearing a “hike for your health” t-shirt or hat. This showed photo evidence that people had completed each of the trails, as challenged, and did receive a prize, as promised. Showing this success in others is effective because it will inspire others to get involved, so that they may have the opportunity to win prizes as well. As someone that follows the Cincinnati Nature Center on multiple social media platforms (in this case, Facebook and Instagram), it is really nice being able to see related content to important events or activities going on, no matter the platform I choose. So, maybe I only get on Facebook on a certain day... Crafting posts that are built for multiple platforms of social media would be in the company’s best interest, as it insures that no post, event, photo, and so on, goes unnoticed.
Goal #2: Using a Scheduling Tool
Over the course of the semester, I noticed that posting events in a timely manner on social media platforms such as Facebook proved to be a bit of a struggle.
As seen in the example below, posting about an event only one day before isn’t likely to produce ideal turnout results. Many people lead very busy lives, whether it be with children, work, school, etc. and of course, this can be true for many of you at the Nature Center, as well. In order to alleviate the stress of having to last-minute put out information, I would recommend using a scheduling tool, such as Hootsuite, to aid in the timely scheduling and posting of events (at least a week in advance with posts following in later days as a reminder). Doing so not only takes the stress away from the person involved in running your social media accounts, but also on any parents or others attempting to last-minute plan for all of the incredible things the Nature Center has to offer.
The Cincinnati Nature Center was founded in 1965 by Stanley M. Rowe Sr. It opened in April of 1967. Since then, the Center has made many strides to make the grounds and buildings there a chance for education, relaxation, and so much more. From educational program such as nature walks (about birds, trees, etc), to a private Social media is a relatively new feature for the Nature Center, as some of their earliest post on Facebook or Instagram only date back to
Following the Cincinnati Nature Center on social media has had it ups and downs, successes and failures, and overall has taught me a lot about how social media can impact the following and audience that a company has the ability to reach. At the beginning of this series of ten posts over the course of the semester, the Nature Center began with roughly 20,079 followers on Facebook and 7,852 followers on Instagram. By the end of the ten post period, the following had increased to 20,180 on Facebook and 7,937 on Instagram. That puts us at a growth of 101 followers on Facebook and 85 on Instagram over the course a few short months (9/5-11/23). For a place as awesome as the Nature Center, I would’ve liked to have seen better growth of this period of time than I have. In hopes of changing this and promoting growth for your following in the future, I would like to make a few recommendations of some things to consider:
Goal #1: Post Collaboration Across Platforms
One of the sets of posts that I really enjoyed was in week #8 in which there were posts made on both Instagram and Facebook, but they were not the same exact post. On Instagram, the post was made to showcase the “hiking for you health” campaign and one of the comments that was made by you all as a company was that prizes would be involved for whomever completed each of the trails that the Nature Center has to offer. On Facebook, the very same day, there was a post made showing a family and various others wearing a “hike for your health” t-shirt or hat. This showed photo evidence that people had completed each of the trails, as challenged, and did receive a prize, as promised. Showing this success in others is effective because it will inspire others to get involved, so that they may have the opportunity to win prizes as well. As someone that follows the Cincinnati Nature Center on multiple social media platforms (in this case, Facebook and Instagram), it is really nice being able to see related content to important events or activities going on, no matter the platform I choose. So, maybe I only get on Facebook on a certain day... Crafting posts that are built for multiple platforms of social media would be in the company’s best interest, as it insures that no post, event, photo, and so on, goes unnoticed.
Goal #2: Using a Scheduling Tool
Over the course of the semester, I noticed that posting events in a timely manner on social media platforms such as Facebook proved to be a bit of a struggle.
As seen in the example below, posting about an event only one day before isn’t likely to produce ideal turnout results. Many people lead very busy lives, whether it be with children, work, school, etc. and of course, this can be true for many of you at the Nature Center, as well. In order to alleviate the stress of having to last-minute put out information, I would recommend using a scheduling tool, such as Hootsuite, to aid in the timely scheduling and posting of events (at least a week in advance with posts following in later days as a reminder). Doing so not only takes the stress away from the person involved in running your social media accounts, but also on any parents or others attempting to last-minute plan for all of the incredible things the Nature Center has to offer.